Scarlet Alert

A response to (rant against?) the insanity of the world.

Thursday, October 27, 2005

If Oprah Talks, Will People Listen?

Yes, I sometimes take my lunch late and watch Oprah. Today I have no problem admitting it. I would like to think that I witnessed a world-changing event. Or at least a U.S.-changing event. Because, usually, when Oprah talks, people listen.

Today (27 October 2005), Oprah brought global warming to the average American household.

After giving away $100,000 to two women who turned in a man charged with child abuse, Oprah welcomed Leonardo DiCaprio on to talk about global warming.

First she and Leonardo attempted to put into normal-speak an explanation of global warming, and why we should worry about it.
I think the movement could use a better spokesperson. In fact, Oprah did a better job of explaining the issue for her audience than Leo did. I mean, I'm glad he's doing this, but he could use some coaching in how to speak about it.

The topic of peak oil (without calling it that) also came up, as our dependence on oil was named the #2 cause of global warming (after coal), and that this oil was running out. Then they talked about ways that the normal person could make a difference. The top three recommendations were:

  1. Buy compact florescent light bulbs for at least the top five most used lights in your home. (If everyone in the U.S. did this, it would be the equivalent of getting 8 million cars off the road.)
  2. Get rid of your SUV and buy a hybrid or other fuel-efficient car. (Oprah admitted that she drives one of the five worst SUVs -- in terms of pollution and mileage -- on the market. Why didn't diCaprio challenge her to get rid of it?!)
  3. When making a major appliance purchase look for the energy star label that indicates high efficiency.


Here's what I wrote to Oprah after the show:

Kudos to you for discussing global warming.
And Oprah... what will it take for you to give up that SUV? How about using yourself-- as you so often do-- as a model -- this time for becoming more environmentally conscious?

  • Make some sort of challenge to encourage others to give up their gas-guzzlers. Perhaps start with your colleagues-- other celebrities. But also be sure to encourage us "normal folk".
  • When you give things away, give environmentally-conscious things away.
  • Get Nate to take on making "green" renovations-- not to fancy multi-million dollar homes, but to the homes of the "rest of us".
  • Encourage people to conduct home energy audits (it's going to be cold and heating fuel will be expensive this year).
  • Commit to printing O Magazine on recycled paper with soy-based ink.

You are the most powerful woman in the world and people pay attention. You started making a HUGE contribution to public understanding of global warming with today's show. Now follow through!


I realize now I would have added something about diapers. At the end of the show, Oprah presented the disturbing facts about how many diapers fill the landfill every day. And that they don't break down for several years. But she didn't offer a solution. So instead of making all those moms feel bad, what can they DO?

All in all, though, I thought it was a great show, and I am eager to see what happens next...

8 Comments:

  • At 7:25 PM, Anonymous Anonymous said…

    I wonder who among us can take his SUV to the junk dealer and wait around until it is destroyed in a trash compacter thus throwing away the resale value that he would have obtained from the next environmentally unfriendly owner. If by getting rid ofyour SUV is meant selling it to someone else, how does the environment benefit?

     
  • At 7:36 PM, Blogger Jillaine Smith said…

    Tom, thanks for sharing your thoughts. I have wondered about this as well. We need some great innovator to come up with an affordable solution to converting or retrofitting the SUVs or otherwise finding another use for them.

     
  • At 8:46 AM, Blogger Jillaine Smith said…

    David,

    No, no one mentioned the term "peak oil"-- the focus of the program was on global warming. Our American (i.e., U.S.) lifestyle's dependence on depleting oil *was* mentioned as the #2 cause of global warming, and that we here in the U.S. are the major contributors, therefore need to be the major behavior-changers.

    I realize that alot of "peak oilers" poo-poo global warming as irrelevant, but what I think is important about Oprah's show is the fact that by bringing global warming to the attention of soccer moms and other mainstream Americans, she is encouraging a shift in our attention that will also allow people to see and understand the issue of peak oil.

    This blog (The Scarlet Alert) is about how to reach people who are NOT peak oilers about the issue of peak oil. How to effectively engage them, without them slamming the virtual door in your face. I say that Oprah's show on global warming has helped that dialogue, even if the term "peak oil" was never mentioned.

     
  • At 7:40 AM, Anonymous Anonymous said…

    Basic supply and demand says that if people start selling SUVs faster than other people are buying them, the price goes down. If the price goes down, it starts to eliminate the profit margin for manufacturers. Part of the reason GM and Ford are hurting so much right now is this effect, in which resale values for SUVs drop all down the line.

    On the other hand, resale values of hybrids are staying high, and profit margins for fuel-efficient vehicles haven't really budged. Detroit can either switch to profitable vehicles with better mileage, or go bankrupt. Ford seems to be trying to follow the market, GM appears headed for bankruptcy.

     
  • At 9:16 AM, Anonymous Anonymous said…

    i think, some day in the future ... somebody will try and trade their SUV for a basket of fresh tomatoes, or other produce.

    and they will be turned down !

    rogerV6E1E2@yahoo.com

     
  • At 10:14 AM, Anonymous Anonymous said…

    At least she could get a hybrid SUV or a new Town and Country if she can't do without a big car.

     
  • At 5:12 PM, Anonymous Anonymous said…

    Come on guys....do Oprah and others REALLY think that attempts to conserve energy are going to help us avert a crisis? Lower demand for oil will have the overall effect of keeping oil prices lower. This will in turn make this critical resource within easier reach of developing economies and nations, which will ultimate cause the decline of world oil to be steeper and the crisis more severe. Conservation is futile as long as economies and population continue to grow. On a global level, we are all competing for the same resources! For more info see www.oildecline.com www.oildecline.com

     
  • At 7:38 PM, Anonymous Anonymous said…

    I'm a "peaknik", yet Global Warming is still an issue. After all, scientists have stated that, even if we stopped using all fossil fuels imediately, global warming would still continue. So both are immediate issues, in no way do Peak Oil and Global Warming conflict.

     

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